Trademark Search

Project:  Envision, prototype, and test a concept solution that increases accuracy and reduces time to perform trademark research. 

Planning:  Following meetings with the project stakeholders I developed and presented a UX Design Proposal to ensure alignment on the project objectives, approach, timeline, and deliverables.

Investigation: I worked with the client’s subject matter expert to quickly learn the core principles of trademark clearance.

Ideation: Once I had a clear understanding about the fundamentals of trademark clearance I worked with the client's Product Manager to begin brainstorming potential ways to solve the problem of information overload.  Working collaboratively, we were able to rapidly sketch the key functions and critical work processes to incorporate into our proposed solution. 

Rapid-Prototyping:  In order to begin testing our ideas, I developed a low-fidelity prototype utilizing Balsamiq to provide users with something to look at and interact with.

Usability Testing:  Working with the client, we recruited users for a series of on-site appointments to test the prototype.  Using scenario-based tasks we were able to engage the user in what it would be like to perform common tasks associated with trademark clearance using the proposed solution.  We collected valuable data about their work practices in addition to collecting specific information about their experience using the prototype. 

Interpreting Results:  Data from each usability test was collected and analyzed in order to identify common trends across user experiences and the overall reception to our suggested approach.  Significant insights as well as major issues were documented. Working with the client’s Product Manager, we collaborated on determining the best ways to resolve issues. These solutions were integrated back into the prototype for further usability testing.